Visit Somerset is proud to announce an exciting new partnership with Glastonbury Festival, one of the world’s most iconic music and arts events. This strategic collaboration aims to drive increased visibility for Somerset as a year-round visitor destination, while also showcasing the region’s rich cultural heritage, local businesses, and tourism offerings to a global audience.
As part of the partnership, Visit Somerset will deliver coordinated marketing campaigns leading up to and during the festival, highlighting everything the county has to offer. From boutique accommodation and artisan food producers to countryside escapes and heritage attractions. A dedicated section on the Visit Somerset website will provide festival-goers with travel advice, extended stay itineraries, and exclusive offers encouraging visitors to explore beyond the festival site.
John Turner, CEO of Visit Somerset, commented:
“This is a landmark partnership for Somerset’s visitor economy. Glastonbury Festival attracts over 200,000 people each year from across the world. We see this as an unrivalled opportunity to connect those audiences with the wider county and its exceptional experiences. By aligning with such a globally recognised brand, we’re supporting our local businesses, hospitality providers, and communities by encouraging longer stays and greater spend across the region.”
Glastonbury Festival also sees this partnership as a way to further its long-standing commitment to supporting Somerset’s economy and environment. With tourism being a vital part of Somerset’s economy, contributing over £1.3 billion annually. This partnership is set to strengthen the region’s profile and deliver tangible benefits for businesses of all sizes.