Somerset-based business performance consultancy The Pocket Strategist has expanded its team, welcoming seasoned marketing expert Samantha Maloney to strengthen its offer to service-based SMEs across Somerset and beyond.
Founded by business consultant Katherine Dyer, The Pocket Strategist works closely with founders and leadership teams to bring clarity, structure, and momentum to their business. The consultancy helps service businesses take control, fix what’s not working, and build stronger, better-run businesses – with support that’s strategic, practical and grounded in real-world experience.
Samantha joins the team as a Business Performance Consultant specialising in sales and marketing. With over 30 years’ experience in marketing and business strategy, she brings deep insight and practical tools to help clients sharpen their positioning, reach the right customers, and build marketing that actually works.
“Too many SMEs are stuck in firefighting mode,” says Katherine. “They’ve got big ambitions but not enough structure, headspace, or support to make the progress they want. With Sam on board, we can offer even more focused support across sales and marketing – helping businesses align their strategy, simplify their approach, and move forward with clarity and confidence.”
Sam’s approach is simple and effective – helping businesses cut through the noise, focus on what matters, and create consistent momentum through smarter marketing and clearer messaging.
Known for their critical friend approach, The Pocket Strategist is trusted by founders and teams across the region for helping service businesses grow on purpose – not by accident. The consultancy takes a whole-business view, combining strategic thinking with hands-on support to help clients achieve sustainable growth.
“This is the next step in our mission to support small business leaders in building businesses that truly work – for them, their team, and their customers,” adds Katherine. “Whether it’s streamlining operations, building a stronger team, or improving marketing and sales – we’re here to help them run better, grow stronger, and feel easier to lead.”
For more information, visit: www.thepocketstrategist.co.uk