Be A Half Term Hero! School Holidays Revenue Boost
Nicola and Ozzy, Co-founders of Taunton Chamber member business MAMA Marketing Ltd explain:
“February Half Term is as competitive as they come in the leisure industry. So, our client, the Flip Out UK Network, required a campaign that spoke to the right people and stood out from the crowd. With the primary target audience being young people, and the parents having the purchasing power; this campaign allowed everyone to ‘Be A Half Term Hero’ at Flip Out, together.
This inclusive messaging married the two key target audiences and with highly effective digital advertising, returned £36.30 for every £1 spent.
The campaign had the added benefits of reminding parents of what we already know: they are the real heroes around here!
At MAMA Marketing we like to help people go places, together”
Read more about the campaign here: https://mama.marketing/portfolio/half-term-revenue-boost-campaign-hero/