A campaign highlighting Somerset as a year-round visitor destination has been launched, showcasing all the county has to offer over the winter months.
Somerset’s five councils, (the County Council and four District Councils at Mendip, Sedgemoor, Somerset West & Taunton, and South Somerset) are working alongside Visit Somerset and Visit Exmoor to deliver the ‘Here All Year’ campaign, supporting the county’s tourism and hospitality sectors during the typically quieter months.
The project has been funded from a proportion of the Business Rates Retention Pilot programme and will feature a series of new films produced by filmmakers, AllTold, which will be shared across social media via a wider digital marketing campaign by marketing and communications partners One Voice Media.
Councillor Val Keitch, Executive Lead Member for Prosperity, said: “This new campaign is essential to supporting local businesses in what is a challenging time for so many, especially the hospitality and tourism sectors. These sectors are the backbone of the regional community, and supporting this community is essential to growth. Somerset is synonymous with stunning beaches, green spaces, woodlands and lakes and we want to remind people that, whatever the time of year, our beautiful landscape remains ready to escape to.”
Giles Adams, Chair of Visit Somerset said; “We are delighted to be working in partnership with Visit Exmoor, the five Somerset councils and One Voice Media in promoting our beautiful county. The shoulder period between seasonal peak months is an opportunity for many businesses to develop new custom. By highlighting all we have to offer here in Somerset to new audiences, we hope to attract first time visitors and look forward to seeing our returning visitors too.”
Emma Thomasson, CEO of Visit Exmoor said; “We’re incredibly proud of Exmoor, its outstanding natural beauty, local food and drink, hospitality and accommodation make up the phenomenal area offering we have. Working in collaboration with our tourism partner Visit Somerset and project partners we’re excited to see the results of this campaign. Exmoor has so much to offer throughout the year and highlighting that we’re hear all year with something for everyone is a key focus for us.
The campaign will run throughout the winter until March 2023. https://www.visitsomerset.co.uk/