Copper Dot Marketing becomes Copper Dot Digital
Co-owner Oliver Pyle-Santini explains more: “Copper Dot Marketing was started in 2018 with a view to helping estate agents market their properties better. Through the providing of fly through videos, 3d floor plans and social media marketing Copper Dot looked to improve the current standard offering from estate agents across the UK. It became very clear however that agents were very happy with how they were operating and certainly didn’t want to pay for someone to give them tools to do their job better. After 6 months Copper Dot Marketing were nearly broke and we were looking like becoming a statistic for failed start ups. So we pivoted, as small nimble businesses can. We have re-directed our attention to digital signage (this being an area of personal interest but also the only product where we had made money from estate agents). Mounting screens in agents windows to showcase our property videos was a no brainer but we never expected it to take us where it has.
The re-branding of Copper Dot Marketing to Copper Dot Digital is notification that we have evolved our business model, it will be a reminder of where we started and our ability to innovate in times of need, but also where we are going and our unique business model which now offers start ups and out of home businesses a position on the high street through our digital signage networks. Backed by local government Copper Dot Digital are setting up local business-centric realtime advertising networks, using high tech screens and cloud based software we have created unique networks where small businesses can market their services within their communities, with interactive, video and traditional adverts being played on our bright, slick and colourful screens.
Copper Dot Digital have now been invited to design a ‘pop up’ digital network for empty shops, a robust static network of outdoor screens in both Yeovil and Taunton town centres (again specifically for local and small businesses). We are creating an ‘Augmented Reality’ High Street to be trialled in 2021, and working internationally, we are establishing Africa’s first entrepreneurs’ advertising network at Uganda’s Entebbe International Airport.
Copper Dot Digital are a Taunton based company and proud to be here – we are keen to work with local businesses and help create an effective, safe post Covid-19 retail environment for all. Our screens will not only feature retailers – there will be opportunities to advertise services, promote NHS and health advice and important updates. Local government messaging will also be included in the new network, all backed by Copper Dot Digital’s real time, cloud based advertising management system and, as proud members of the Taunton Chamber of Commerce, we are delighted to give our fellow member businesses the opportunity to get involved.
We will share more detail of the local schemes as we have it – but in the meantime – and for a discussion around how digital signage can benefit your business, please do get in touch.